Job Description
**About Ketchum**
As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world's leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We're just crazy enough to think we can impact the world - and how it responds to ideas - through communication.
We encourage our employees to be curious, brave, inspiring, and a force for good. Let's talk. Come belong at Ketchum!
**Overview: **
We're looking for a **Director** **,** **Search** to join our team. The responsibilities and qualifications for this job may sound familiar, but the person we're looking for is unique. That's because Ketchum is different. We are intuitive, skilled practitioners - risk-takers who are unafraid to try new things and don't believe in settling for the tried and true. If this sounds intriguing, you probably belong here with us. And in this role, you will be a critical part of taking our team to the next level.
**Key Responsibilities:**
+ Lead development and execution of cutting-edge organic search strategies across traditional SEO, generative AI search, and social platforms (TikTok, Instagram, YouTube, Reddit, etc.).
+ Serve as a trusted client advisor and primary contact, delivering strategic counsel and performance-driving insights.
+ Stay ahead of evolving search trends-particularly within generative AI and conversational search interfaces (e.g., Google SGE, ChatGPT Browsing).
+ Leverage social search intent and trends to develop strategies that drive brand relevance across non-traditional platforms.
+ Use tools such as GA4, Adobe Analytics, SEMrush, Ahrefs, and social analytics platforms to derive insights, optimize performance, and demonstrate ROI.
+ Translate complex data into compelling narratives for executive-level reporting.
+ Lead, mentor, and inspire cross-functional teams; foster a culture of experimentation, collaboration, and search excellence.
+ Build team capabilities through training, coaching, and scalable processes.
+ Represent Ketchum in client presentations, industry events, and thought leadership content.
+ Champion SEO innovation within the agency and externally.
+ Oversee keyword research, competitive analysis, and on-page/off-page SEO, as well as social search optimization, to drive discoverability and engagement.
+ Conduct in-depth search landscape analyses to identify opportunities, benchmark against competitors, and inform strategic direction across organic, generative, and social search platforms.
+ Bring an understanding of SEM best practices and paid/organic synergies, supporting integrated search strategies as needed.
**Qualifications:**
+ 10+ years of experience in SEO, organic and/or generative search, with proven results in optimizing across multiple search environments-including social platforms.
+ Demonstrated ability to lead strategic planning, diagnose performance gaps, and translate client goals into integrated search programs
+ Strong familiarity with SEM and understanding of paid/organic synergy
+ Expertin analytics and SEO tools, including GA4, Adobe Analytics, SEMrush (or similar), and strong skills in Excel and PowerPoint.
+ Experienced in managing cross-functional teams and presenting to senior executives and clients.
+ Outstanding communication skills and ability to inspire trust.
+ Demonstrated ability to manage multiple projects, prioritize, and deliver exceptional results in a dynamic agency environment.
+ BS/BA degree preferred. We value diversity of thought, curiosity, background, and experience.
_The salary range for this position is $120_ _,000 to $140_ _,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal_ _equity_ _and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits_ _also are_ _available. #LI-Hybrid_
_LI-Hybrid_
**What We Offer**
+ Hybrid Workplace: Three days a week in the office
+ Robust benefits program, effective within 30 days of hire
+ Paid maternity/paternity leave
+ Family Forming Benefits
+ Employee Recognition Program
+ Generous paid time off includes vacation, wellness, and extended holiday schedule
+ Various development opportunities to enhance personal and professional life
+ Tuition reimbursement
+ Monthly Cell Phone & Wi-Fi reimbursement
Interested? We've got an opportunity for you.
Ketchum is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws.
Job Tags
Work at office, Local area, 3 days per week,
Similar Jobs
Cookie Cutters Haircuts for Kids
...Overview: Cookie Cutters Haircuts for Kids is hiring Hair Stylists, Cosmetologists, and Barbers! We invite you to apply by submitting... ...for Kids is one of the fastest growing franchises in the salon industry and we are passionate about cutting kids hair. At our salon...
Godshall Recruiting
...laboratory science? If so, a well-established company with a research facility here in the Upstate SC area is looking to add a Lab Chemist for their growing team. If that describes you, we need to talk! What your future day will look like: Prepare/perform...
VitalCore Health Strategies
Join the VitalCore Health Strategies Team! Were people who are fueled by passion, not by profit. VitalCore Health Strategies (VCHS), an industry leader in Correctional Health Care, has an opening for a Full-Time, Day Shift Substance Addiction Counselor at Massachusetts...
VDart Inc
...Job Title: Business Analyst w/EDI Location: Remote (Canada) Contract Job Description: ~6-12 years of experience as a Business Analyst ~ Good Experience in EDI related to Logistics or Supply chain experience. ~ Understand and analyze the...
Special Strong Corporate
...Opportunity for advancement Training & development ****For immediate consideration, apply here**** Overview: As a Franchise Business Launch Coach, youll support new franchise owners as they launch and grow their businesses. Youll guide them step-by-step, help them hit...