Job Description

This range is provided by Butler/Till. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $109,000.00/yr - $138,000.00/yr Direct message the job poster from Butler/Till Sr. Recruiter & Talent Business Partner, Butler/Till Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Director, SEO will lead Butler/Till’s SEO practice, driving organic growth and enhancing clients’ digital performance. This role is responsible for developing and executing comprehensive SEO strategies, mentoring the SEO team, and collaborating across practices to deliver integrated marketing solutions. The ideal candidate brings deep expertise in technical SEO, content strategy, listings/review management, keyword research, UX, and analytics, along with a strong understanding of search engine algorithms and ranking factors. This individual will oversee multi-location SEO for high-profile client accounts, contribute to new business development, and ensure alignment between strategic objectives and tactical execution. They are skilled in performance monitoring, KPI development, and leading client conversations—especially in dynamic, enterprise-level environments.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome : Lead day-to-day SEO account management, driving performance through hands-on execution, analysis, and strategic optimization. Key Responsibilities: Assist Senior and Group Director in developing on-site and listings optimization strategy, including process documentation, workflows, and standard operating procedures Manage operation of complex multi-site, multi-location localized SEO campaigns, engaging in keyword research, competitive analysis, on-page optimization, technical SEO problem-solving, site audits, and strategic evaluations. Expertly identify and recommend site optimization opportunities when reviewing and analyzing client sites, including changes to information architecture, website navigation, accessibility, and internal linking to improve search engine visibility for target keywords. Evaluates results and client analytics in alignment with performance goals and measurement frameworks to provide strategic insights and deliver reports that drive campaign success. Develop the SEO offerings across multiple client organizational structures within the agency Key Outcome: Drive strategic SEO planning by identifying opportunities, shaping solutions, and aligning cross-functional teams to deliver on client goals. Key Responsibilities: Lead the collaboration and education with Activation, Analytics, Account Service and Integrated Planning teams to identify new opportunities in the SEO space for current and existing clients based on an understanding of client objectives, goals and known barriers Evaluate and recommend SEO partners, technology and platforms that best support client needs and agency growth. Leads comprehensive SEO audits and develops strategic roadmaps with clear timelines and deliverables. Assists with scopes and estimates for new projects or campaigns Maintains deep knowledge of SEO best practices, algorithm changes, keyword development tools, and industry research. Keeps the SEO team up to date with SEO best practices, keyword development tools and industry research Establishes organization-wide SEO best practices, guidelines, objectives and documented regulations Collaborate and evaluate with client and partner development teams to ensure SEO best practices are followed when implementing recommendations. Works within client compliance protocols. Authors thought leadership material (blog posts, white papers, speaking opportunities, etc.) Key Outcome: Engage, retain, and enable performance of talent Key Responsibilities: Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each. Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement Remove barriers to enable team outcomes Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential

QUALIFICATIONS

REQUIRED –

Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience 10+ years of experience managing and leading campaigns in the paid and organic search ecosystem 5+ years of leadership / supervisor experience Strong leadership knowledge of SEO tactics such as: A|B testing, SEO audits, Keyword research, Site taxonomy, Information architecture, Link building, International SEO, Technical SEO, On-page SEO, Off-page SEO, UX/CRO Working knowledge of search engine optimization practices Experience bringing strategic plans to execution Google Analytics certification required

PREFERRED –

Master’s degree in business, marketing, or related field. Google Ads certification preferred Agency experience

CORE COMPETENCIES

CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients COLLABORATIVE: working with teams and across the organization with ease OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. Commitment to Diversity, Equity, Inclusion and Belonging Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $109,000 - $138,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Advertising and Marketing Industries Advertising Services Referrals increase your chances of interviewing at Butler/Till by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Paid paternity leave Paid maternity leave Get notified when a new job is posted. Sign in to set job alerts for “Director Search Engine Optimization” roles. Rochester, New York Metropolitan Area $81,000.00-$113,000.00 3 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr Butler/Till

Job Tags

Full time, Work experience placement, Work at office, Local area, Home office,

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